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Sony Ericsson Movie Screen Ads?

Started by Jonathan · 11 months ago

Sony Ericsson said it is committing about 75% of its North American media budget to ads in movie theaters. [textually.org]
I have no idea why a brand like Sony Ericsson would want to commit such a large quantity of their media budget to a place that does not allow the use of their technolog ... Continue reading »

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